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The bestseller that started it all—our iconic creamy, semi-matte lipstick was the first formula to launch (and sold out instantly). The secret to its success? Comfortable, full-coverage color instantly gives lips a polished look.

Why It’s Different
The non-drying formula offers full-color coverage and comfortable, long-lasting wear.

How to Apply
Apply straight from the tube on clean, bare lips. Follow the natural line of the mouth, evenly covering the upper and lower lip. For a soft, stained look, blot with a tissue. For a more precise application, brush on with Lip Brush (sold separately).

This thin, lightweight formula smoothly glides on the lips leaving SUPER intense pigment with a bold, ultra-matte look. It is very long-wearing and 100% kiss-proof AKA no transferring!

Shade: Pinks

How to use:

Step One – Start with bare, dry lips! Prime your lips with our Lippie Primer for smoother application and more comfortable wear!

Step Two – Line your lips with a matching Lippie Pencil; this will help you achieve the perfect finished look and give the appearance of fuller lips.

Step Three – Apply your Ultra Matte Lip in a thin layer for best wear.

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