The Ordinary

W7 Liquid Eyeliner Pot

Our W7 Liquid Eyeliner Pot does exactly what it says on the tin.
A small pot of black eyeliner fluid with a brush included to apply an eyeliner look just the way you want it. With a dip in method, apply as much or as little as you like.* Online Exclusive Offer.

Our liquid eyeliner pot does exactly what it says on the tin.
A small pot of black eyeliner fluid with a brush included to apply an eyeliner look just the way you want it. With a dip in method, apply as much or as little as you like.* Online Exclusive Offer.

The Ordinary Granactive Retinoid 2% in Squalane

This water-free solution contains a 2% concentration of an advanced retinoid active complex called Granactive Retinoid™ that has been shown to offer better results against multiple signs of aging than retinol without any of the irritation and drawbacks common with retinol. Granactive Retinoid™, an active technology from Grant Industries, is a solubilized system of Hydroxypinacolone Retinoate, a highly-advanced form of retinoid which is, in fact, a non-prescription ester of all-trans direct retinoic acid that offers a multi-fold better effect against signs of aging than retinol, retinyl palmitate and nearly all other forms of non-prescription retinoid. 
&nbsp; 
The Ordinary's portfolio of retinoids includes the following formulations:
<ul>
<li>Granactive Retinoid 2% Emulsion (Moderate Strength, No Irritation)</li>
<li>Granactive Retinoid 2% in Squalane (Moderate Strength, No Irritation)</li>
<li>Granactive Retinoid 5% in Squalane (High Strength, No to Low Irritation)</li>
<li>Retinol 0.2% in Squalane (Low Strength, Moderate Irritation)</li>
<li>Retinol 0.5% in Squalane (Moderate Strength, High Irritation)</li>
<li>Retinol 1% in Squalane (High Strength, Very High Irritation)</li>
</ul>
&nbsp; 
This product uses next-generation retinoid active technologies which have been shown to achieve better reduction in signs of aging than retinol without irritation. These technologies cannot be compared directly with retinol itself in terms of concentration because they include a different retinoid molecule, in a similar way that Retinol cannot be compared with Retinoic Acid in terms of concentration. If you have interest in a retinol product, please refer to our Retinol portfolio above which products contain pure retinol and cost less since many retinol technologies cost less than their next-generation counterparts like Granactive Retinoid™. 
&nbsp; 
How to use: 
Apply a small amount to face in the PM as part of your skincare regimen, after water-based serums but before heavier treatments. Do not use with other retinoid treatments. Avoid unprotected solar exposure. If irritation occurs, cease use and consult a physician. Use only as directed on unbroken skin. Patch testing prior to use is advised. Keep out of reach of children. Refrigerate after opening. 
&nbsp; 
Patch tests are an easy way to help predict if you may experience a negative initial reaction to a new product. It is recommended to perform a patch test before incorporating any new product into your regimen. We have outlined a general method for conducting your own patch test below based on the type of product.
<ul>
<li>Apply a small amount of the product onto a clean area of skin on the upper forearm.</li>
<li>Keep the area dry.</li>
<li>If the product has a specified duration of use, rinse off after this time has elapsed. Otherwise rinse off after 24 hours.</li>
<li>If any redness, burning, itching, blistering or irritation is observed at any time throughout the test, do not use the product.</li>
</ul>
&nbsp; 
Caution: Retinoids can make the skin more sensitive to UV radiation. Sun protection is particularly important when using retinoids. This product must not be used in conjunction with other retinoids including retinol or retinoic acid. This product is not a treatment for acne. Acne-prone skin may experience a temporary increase in acne during the first few weeks of using any form of retinoid including those used in this formulation. 
&nbsp; 
Note: When pregnant or breastfeeding, it is recommended to avoid any skincare products containing retinoids such as formulations with Granactive Retinoid™ or Retinol. 
&nbsp; 
Granactive Retinoid™ is a trademark of Grant Industries. Neither DECIEM nor The Ordinary is affiliated with Grant Industries.

A gentle, effective anti-aging serum.
Water-free, Granactive Retinoid 2% In Squalene contains a 2% concentration of an advanced retinoid active complex. Formulated with plant derived squalene, the lightweight solution delivers the same positive anti-aging results while working to reduce fine lines and wrinkles without causing any irritation.

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