Get rid of dandruff and stay worry free with Head & Shoulders Citrus Fresh. The anti-dandruff shampoo removes up to 100% of visible dandruff*. Its clinically proven formula contains Piroctone Olamine, the active ingredient that can fight Malassezia globose, the dandruff-causing microbe. This powerful shampoo controls flaking, scaling, and itching** associated with dandruff and starts working from the first use. Infused with lemon and citrus essence, the pH balanced shampoo is perfect for greasy hair as it purifies the scalp to remove grease, oil, and dandruff flakes, leaving your hair smelling fresher and citrusy. The Head & Shoulders shampoo suits all hair types: normal, colored, and chemically treated hair. Go out into the world with total confidence when you use the world’s #1 anti-dandruff shampoo** that is dermatologically tested. *Visible flakes with regular use **Itch due to dandruff ***P&G calculation based on data reported by Nielsen. Duration July 2020-June 2021 time period.