You may have wondered exactly what we mean by Extra Virgin coconut oil. Extra Virgin is a technical term used in coconut and olive oil category. When the first crushed coconut oil is extracted without adding any foreign preservatives or ingredients, it is termed as “Extra Virgin”. Keeping our consumers’ benefits in mind, Jui has put dedicated effort in extracting the first crushed milk oil without mixing any bleaching elements unlike other oil brands available in the market. The first crushed coconut milk from selective batch of coconuts are extracted with care making sure no other chemical or bleach elements are added which makes it naturally enriched with multi-vitamins. The process ensures that the goodness of these vitamins are kept intact.