Get a colour that’s undeniably vibrant with our collection of L’Oréal Paris Préférence hair dyes. A unique blend of colour enriching pigments designed to nourish your hair from root to tip. Our range of dramatic hair dyes provide complete coverage, unbeatable shine and jaw-dropping colour that holds. Unleash your hair’s natural intensity with the experts at L’Oréal Paris. Nothing will stop you or your hair from making a statement this season. L'Oréal Paris Préférence Vivid Colors are developed with clear pigments, to give a intense and glossy color. The product is easy to use and can be used for all hair types. The included hair mask contains up to 6 applications, and gives a softer hair with up to three times as much shine.
 
Country of origin: Belgium