"Give me a chance to color my world, and I color it pink. A sparkling, sweet, pretty, and playful pink, Dazzle, my newest fragrance, is about my world, me and all the different facets of my personality,” said Paris, adding, "I love beautiful jewels and of course, pink diamonds are a favorite, but feeling dazzling, special, and on top of the world isn't about material things. For me, it comes from within.”
The composition opens with notes of pink lady apple, maraschino cherry, and peach nectar, with violet petals, pink calypso orchid, and orange blossom in the heart, and in the base is vanilla, pink champagne, white patchouli, and musk. It was developed by perfumer. The bottle was designed by Henry de Monclin as a round and faceted pink diamond. American fashion photographer Tony Duran shot Paris Hilton for the fragrance’s ad campaign.