It is strongly discouraged to have more than 600ppm fluoride for 5-12 years of age since during this time, kids mouth have adequate fluoride in their saliva. Additional fluoride content can cause enamel fluorosis, a discoloration or mottling of the permanent teeth. Adult toothpaste contains 1000 PPM of Fluoride. Therefore, it is strongly discouraged to use adult toothpaste for these 5-12 years old kids. Square Toiletries Ltd identified the need of using Balanced Fluoride toothpaste for these 5-12 years old kids and brought a brand new WhitePlus Kids with Balanced Fluoride (500 – 600 PPM).